#Ecall
Bosch Rider Assistance Technology Continues to Advance
As motorcyclists, we may have a different outlook when we hear the name Bosch. I know I do, but to many, the name may conjure up familiarities with automotive parts, household appliances, or power tools. The German technological powerhouse plays more of a role in our lives than the average consumer may ever be aware of, from sensors and software in your car, to the toaster on your counter, there’s a good chance you use the company’s tech and may not even be aware of it. Of course, I’m not really in the business of writing about toasters so, for now, we’ll focus on Bosch’s technological advancements for motorcycling and most importantly, a few new pieces of technology that we should be seeing on the market within two to three years.
![Ryan Adams](https://cdn-fastly.motorcycle.com/media/profile/2023/04/20/99_2.jpg?size=50x50)
Technological Strategies To Motorcycle Safety
It’s nearly impossible to purchase a new motorcycle that doesn’t include some form of pre-installed electronic rider aid. From cornering ABS to switchable ride modes, on-the-fly adjustable traction control to hill-hold start, the variety of rider aids made available in just the last few years is mind blowing.
![Tom Roderick](https://cdn-fastly.motorcycle.com/resources/imgs-responsive/avatar-letters/avatar-T-FF9646.png?size=50x50)