#AdolfDaimler

Bruce Brown, the director and creator of On Any Sunday, passed away yesterday, December 10, at the age of 80.

Life is too short. It’s an underlying theme that pops up in almost all of acclaimed action-sports filmmaker Dana Brown’s work, and something that shines through like a laser beam in just a little over 8 minutes in his latest project, Lost and Found: Baja, a short subject film produced by high-end cooler manufacturer Yeti Coolers. In other words, if you are a motorcycle rider, Baja should be on your bucket list.

Both music and motorcycles appeal to us on a visceral level. They seem to reach down below the thought and behavior that makes us human. Instead, they appeal to our baser side, the side of ourselves that we often lack complete control over. Perhaps this is why so many motorcycle songs have a more hard-nosed rock-n-roll vibe.

You can’t get much more of an American icon than Harley-Davidson. Ranked among the most recognizable brands in the world, along with the likes of Coca-Cola and Apple, the manufacturer has overcome its fair share of ups and downs over the years but is still here to tell the tale. Needless to say it has certainly earned the right to celebrate a century and a decade of building two-wheeled freedom machines exclusively in the U S of A.